Thursday 7 April 2011

Document design

(source: http://img.blogsolute.com/powerpoint-templates.jpg)

PowerPoint is a popular tool that use for presentation purpose especially among business, education and training.  According to Schriver (1997), he says that a good document design should incorporate both text and image to convey effective message to the readers.

To make audiences to understand presentation through PowerPoint, presenter needs to know the main reason of presentation which is to present information to the audience. To make it simple for audience to understand the massage of presentation, one needs to choose a design or theme that is connected to the topic, for example, a formal approach suits for informative presentation while cheerful design works for entertainment.  Background of the slides should also go well with information instead of distract from it. In addition, do use the same background or theme through presentation. Besides fonts that will be using for presentations, one needs to use the same fonts included sizes and color that different from colors in palette and background to make it easier for viewers to read. However, one should not choose fonts that are difficult to read or bright-glowing colors that hurt eyes.

Move on to good content, it is needed to create a powerful presentation. According to Putnis and Petelin (1996), they thinks that there is no right or wrong in writing, instead it is in the given circumstances and readership that constitutes an effective writing piece. For example, get to the point of presentation, use non-discriminatory language, spelling and grammar. Instead of writing a long essay, one needs to use short sentences to make it easier for audiences to read it. In addition, presenter should use non-offensive language so that it will not cause any conflict between presenter and viewers.

In conclusion, a good presentation sums up the important points for audiences to understand the messages easily. 

References:
  1. Putnis P & Petelin R 1996, 'Writing to communicate', in Professional communication, Prentice Hall. Sydney. 
  2. Schriver K.A 1997, Dynamics in Document Design: Creating Texts for Readers, Wiley Computer Pub, New York.

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